How to dye dark hair red without bleaching (and in just one day)

without damaging hair

If you have brown hair and you spend a lot of time browsing through Instagram, admiring famous redheads and influencers, it’s possible that you find yourself in the same position as me: you want bright red hair.

The Good news is that now you can go from dark brown to red without needing to bleach.


Yes! You read that right.

You can get bright red hair without going through the bleaching process.

 And a magical product does it which I discovered a few months ago: L’Oreal Excellence HiColor Red. 


I’m a natural brunette, but I’ve always been attracted to red hair.

I don’t know why. Maybe because I love the stories of Vikings, especially ones that involve brave Valkyries, beautiful warriors on fire-colored horses.

I associate red hair with strong, beautiful, determined women.


Now, if you are thinking of forming part of this line of redheaded warriors, this dye is perfect for you.

Do you remember Ariel, the main character in “The Little Mermaid”?


That’s the red I’m talking about.

I’m talking about passion red, not suitable for timid people and softies.

L’Oreal Excellence HiColor Red is a burning, fun, Ariel-inspired red.


Now, like everything, the product has its pros and cons, although the truth is there are many more pros.


  • If we talk about the cons, I can assure you that if you have long hair, you will need at least two bottles to completely cover your hair red. And that means more money.
  • Also, prepare to stain your towels red when you wash your hair for the first time.
  • Now, these are two of the cons that I found with the product, which if you compare it with bleaching, the truth is that they almost turn into pros.


For me, this is the best product ever.

It covered my brown hair simply perfectly, and I can assure you that the color doesn’t fade quickly.

On some occasions, it even lasted up to two months, which we know red is one of the colors that fades the quickest.


That’s why, if you decide to transform yourself into a redhead, stick with me, because I will tell you:

  • How to apply L’Oreal Excellence HiColor Red step by step
  • How to care for red dyed hair so that the color lasts longer




Step by step for applying L’Oreal Excellence HiColor Red

Loreal excellence hicolor

Now that you have your L’Oreal Excellence HiColor, it’s time to get to work.

Remember that if you have long hair, you should buy two containers instead of one.

Also, you should buy a developer or hydrogen peroxide.


In my case, I use the 30-volume, which is what I recommend you to use if you have dark brown hair, because you will need to elevate the color quite a bit.

You will also need:

  • A non-metallic bowl to mix
  • A brush
  • A pair of gloves
  • A wide-toothed comb
  • And hair clips


Step 1

Before starting, put on an old shirt that you don’t care if it gets stained. After, brush your dry hair that hasn’t been washed and separate it into sections, leaving the lower section free to start working, since that’s where you are going to start applying the dye.


Step 2

does not need bleaching

Put on your gloves and mix the dye with the developer. I do it in a proportion of one to one.

Now, it’s always best to read the instructions that come in the pack.


Step 3

With both gloves on, start applying the mixture to the lower part of your hair, starting with the ends and moving towards the roots.

 If you have virgin hair, remember that it will dye quicker. 

Continue applying the dye in each section, being sure to cover each piece of hair.

This whole process can last between 10 and 20 minutes depending on how fast you are and how much hair you have to cover.


Step 4

Finish off the application process by covering the rest of your roots.

Then tie up all your hair on top of your head with clips that aren’t metal.


Step 5

After thirty minutes, rinse your hair with cold water, meaning, the coldest that you can tolerate and apply a deep conditioner, letting it sit for at least five minutes.

Don’t even think of washing your hair with shampoo, because you’ll only wash out the color. I suggest that you don’t wash your hair with shampoo for the next four days.


Step 6

Look in the mirror. What do you see? Yes, you are a Valkyrian. Now you can cross the skies of Odin with a spear in your hand.


Now that you were able to dye your brown hair red without bleaching, it’s time to learn how to care for the new color so that it looks radiant for longer.

Do you want to know my secrets?


Caring for hair dyed red

Dyed hair, although it hasn’t been bleached, was modified by a processes where chemicals were involved.

And those chemicals can damage the health of your hair. Your red hair should radiate health, so don’t forget to deeply moisturize your hair at least once a week.


It isn’t necessary to spend a fortune on masks. Olive oil, for example, is an excellent option just within reach, and also inexpensive.


  • Have you heard of Biotin?
 It’s a vitamin that works miracles on our hair, strengthening it to the extreme. 

If you eat a lot of fish, I assure you that you’re getting a good dosis of this vitamin. If not, you can always resort to a capsule.


  • Do you usually shower in really hot water?

When possible, try to avoid it. Because red dye molecules are big, so, they don’t tend to last las long as other colors.

So, to keep your new color vibrant, avoid very hot water and use sulfate-free shampoo designed for dyed hair.


The red hair will bring out the underlying tones of your skin, which means it is possible that will have to adjust your base. And when you choose wardrobe, remember that similar and complementary colors will make your new hair shine even more.


Now you can go out with your red hair without any embarrassment.

Because like a good redhead, and as the saying goes, “when in doubt, open your closet and put on a red dress.”

Have you ever dyed your hair red?

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