Author: Alejandra Anton

My name is Alejandra Antón. I was born in Argentina in 1979 and, since I was a little girl, I wanted to work as a hairdresser.

I was always curious and every time my mother and grandmother went to the beauty salon, I accompanied them to see the different processes and techniques. I asked everything I could and then, when I arrived home, I set up my own living room with my toys.

That's how, as a teenager, I became the "stylist" for all my friends. I loved doing bleaching, applying hair dyes and making total changes to my look.

At the age of 20, I started to work for events and weddings.

I always liked the idea of being able to play with hair and the infinite possibilities and changes it generates in women's self-esteem.

I feel that hair is the frame of the face. It imprints and reaffirms our personality. Since ancient times, hair has represented female sexuality.

It happens to all women that, when we are happy, we celebrate with a change of look. When we are in a bad moment, we renew the energies in the salon.