Author: Alejandra Anton
My name is Alejandra Antón. I was born in Argentina in 1979 and, since I was a little girl, I wanted to work as a hairdresser.
I was always curious and every time my mother and grandmother went to the beauty salon, I accompanied them to see the different processes and techniques. I asked everything I could and then, when I arrived home, I set up my own living room with my toys.
That's how, as a teenager, I became the "stylist" for all my friends. I loved doing bleaching, applying hair dyes and making total changes to my look.
At the age of 20, I started to work for events and weddings.
I always liked the idea of being able to play with hair and the infinite possibilities and changes it generates in women's self-esteem.
I feel that hair is the frame of the face. It imprints and reaffirms our personality. Since ancient times, hair has represented female sexuality.
It happens to all women that, when we are happy, we celebrate with a change of look. When we are in a bad moment, we renew the energies in the salon.
I studied at IAP (Instituto Argentino de Peluquería) and graduated as a stylist in 2006.
Then, at the institute, I also specialized in colorimetry. Hair colors and shades are fundamental to express what one wants.
In 2015, I took courses in hair straightening, botox and cauterization at IAP.
And in 2017 I studied about wearing off techniques (balayage, Californian, etc.)
Keeping up to date with trends is essential for any stylist.
When I look at my clients when they see their hair exactly the way they dreamed it would be, it's a personal achievement for me.
I am especially dedicated to changes of look, fantasy colors, balayage, progressive bleaching etc.
I worked in several salons to acquire all the practice I needed. The chain of hairdressing salons Oscar Colombo was my first salon where I learned how to understand clients’ desires and work in a team.
After a while, I changed my focus to more daring looks in Monster Style, dedicating myself full time to color. This particular salon worked in extreme changes in fantasy and unconventional colors. It was very useful for me to learn how to use the range of tones.
Then, I finally decided to set up my own salon in the comfort of my home.My house gives my clients the peace of mind of having a space that is only for them and very personal. This way, each one of them knows that they have a day to relax and why not, talk about their things. For me, the most important thing is that you get the result you expected. Therefore, I always ask for a reference photo to know well what you are looking for and I give you a realistic diagnosis of how many sessions it will take, the damage to the hair, if it can be done or not. In short, hairdressing is my vocation and my art. I couldn't have done anything else in my life but be a stylist. That's why the name of my salon is Ponete Linda, or, Get always pretty for you, forever.
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