Why does purple hair dye fade so quickly? For one of these 3 reasons

woman with dyed purple hair
If you applied purple dye to your hair and after a few washes it fades, it’s because of one of these three reasons:

  • You chose a hair dye with poor longevity.
  • You used products that fade the color.
  • You overused heat tools, such as a straightener, curler, or blow dryer.


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And don’t try to find any other kind of explanation.

After you applied purple dye, did the color fade too quickly? It’s time to review your hair care routine.  And most importantly, the brand of purple dye you chose. 


Because some dyes last up to 16 washes, others last up to 8 washes, and then there are the purple dyes that last up to 25 washes.

If your idea is to keep dyeing your hair purple, I recommend you choose a purple dye that’s long-lasting. I’ll tell you about them later.

And of course, you also need to reduce how often you wash your hair. And use some specific products for purple hair.

Which ones? Wait, not so fast!

Let’s start by talking about the purple hair dye you should choose if you want the color to last longer, even longer than the manufacturer says.


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Which purple hair dye should you choose to make the color last longer?

three shades

Knowing how long purple dye should last is quite easy because you just need to read the manufacturer’s specifications. On the packaging, each manufacturer usually includes the duration of the dye.

  • PUNKY COLOUR lasts up to 25 washes.
  • MANIC PANIC AMPLIFIED lasts up to 8 weeks.
  • ARCTIC FOX lasts up to 24 washes.
  • ADORE lasts up to 20 washes.


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This is the number of washes the manufacturer claims it takes for the dye to fade from your hair completely. This means that after a few washes, the color will start to fade, but your hair will still be purple.

 According to the manufacturers and my professional experience, if you want the purple color to last longer, choose the brands PUNKY COLOR o ARCTIC FOX


Because they are the ones that guarantee the purple color will take longer to fade.

Of course, that will also depend on your hair care routine.

And that’s what I’ll talk about next.


How to care for purple hair to make the color last longer

deposits color pigments

Semi-permanent hair color doesn’t penetrate the hair fiber, so it’s very sensitive to external changes or the products you use on your hair.

 You should always use shampoo and conditioner that’s free of sulfates and parabens  because these two chemicals are detergents that remove color with each wash. You should also avoid industrial hair masks.

What does this mean?


Start using coconut, argan, or linseed oil. These are light oils that won’t remove color but will nourish your hair deeply.


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But you also have an excellent option, specifically designed for purple-colored hair. And that option has a first and last name:  color-depositing shampoo .


Did you know that color-depositing shampoos exist?

These shampoos contain a higher amount of purple pigments than, for example, purple shampoo, which is simply used to eliminate the harsh colors that appear in blonde hair.

You can opt for KERACOLOR CLENDITONER 3-in-1 color-depositing shampoo, for example, and use it twice a week.


It’s also important not to overuse the straightener, curler, or blow dryer because heat is the worst enemy of semi-permanent hair color.

Heat evaporates moisture from your hair fiber, changes the shape of your hair, and burns your cuticles, removing the color adhering to them.

  •  If you’re a fan of straight hair , you can have your hair straightened and then apply the semi-permanent purple dye that will last much longer.
  •  If you want curls , you can perm your hair and then apply the purple dye you like best.

If you don’t want to apply any of these treatments to your hair, use heat tools at most once a week.



Now you know. If you want your purple hair dye to last longer, you should choose semi-permanent hair dye brands that guarantee maximum durability.

But it’s also important to use sulfate-free hair products, apply a color-depositing shampoo once or twice a week, and use heat tools as little as possible.

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