Can you use purple shampoo as a toner after bleaching?

toning yellow hair

  • You can use purple shampoo as a toner after bleaching you to prevent blondes from going brassy.
  • Purple shampoo is less aggressive than toner if your hair gets dry and brittle after bleaching.
  • You can start using it after rinsing out the bleach and continue to use it until you tone out the brassy pigments.
  • The purple shampoo works gradually. You’ll most likely need to use it two or three times to neutralize the unwanted yellow tones. Then, continue using the shampoo according to the manufacturer’s instructions.


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A bleaching process causes a harsh chemical reaction that is aggressive for the hair and can seriously damage it.

So, if you bleached your hair at home and you don’t have experience in coloring,  I recommend you use purple shampoo instead of toner. 



The toner is applied with a 20 vol peroxide that also generates a chemical reaction. Then, it could further damage your hair if it’s fragile and brittle.

Why take the risk?


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In turn, purple shampoo is a milder alternative because it doesn’t have peroxide but still neutralizes the unwanted yellow undertones.

 The only difference with a toner is that purple shampoo neutralizes the brassy tones gradually. 

In other words, you’ll need two or three washes to get rid of those yellow tones.


It means that a few days later, you’ll have toned your hair without having damaged it more.

Why does purple shampoo work as a toner after bleaching?

Read on, and I’ll tell you all the secrets.

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Why is it a great idea to use purple shampoo as a toner after bleaching?

opposite colors are complementary

Purple shampoo, like all shampoos, cleanses the hair. But it also works as a toner.

What does this mean?


It tones down the brassy tones that appear after bleaching.



It’s due to its purple pigments.

 Purple is the opposite color of yellow in the color chart. That’s why purple neutralizes yellow and helps maintain a neutral or ashy blonde in between stylist visits. 


Don’t feel disappointed when I say “gradually.”

It doesn’t mean you’ll have to wait for weeks for the brassy tones to disappear. I mean that about two or three washes with the purple shampoo will do it.

So, at most, you’ll need a week for your bleached hair to be completely toned.


How often should I use the purple shampoo?

no yellow fanola

It depends on some factors.


The more intense the pigments in the shampoo, the more often you can space it out. That will determine whether you’ll need one, three, or five washes to neutralize the yellow undertones.


There are plenty of brands on the market, and each one of them has different pigment strengths.

  • L’Oreal, Redken, and Keracolor are the strongest purple shampoos. That’s why they should be applied once a week for not more than 7 minutes.
  • Joico, Fanola, and Matrix are for frequent use. You can use them 2 or 3 times a week because their pigments are lighter. The manufacturers recommend leaving them on for up to 10 minutes.


 The pros of using purple shampoo as a toner after bleaching is you can control the neutralization process even if you don’t have experience in coloring.  The change will be subtle and gradual.

In other words, you won’t find your hair purple suddenly.


Unlike toner, blue shampoo allows you to play with the color intensity. The longer the exposure time, the more pigments will be deposited in your hair. However, they won’t permanently change your hair color.

Let’s imagine you use a purple shampoo that has a very strong pigmentation. After the first wash, you notice your hair has purple highlights. What should you do?


The first thing is not to despair.

You should only stop using the purple shampoo and wash your hair to fade the purple pigments.


How to apply the purple shampoo after bleaching and afterward

toning blonde hair

I’m sure you can’t wait to use the purple shampoo as a toner on your bleached hair. Still, you may be wondering, “When can I start applying purple shampoo after bleaching?”

Here comes the best part.


You can do it immediately after rinsing out the bleach.

  • After thoroughly rinsing out the bleach, and on wet hair, apply the purple shampoo from roots to ends.
  • Leave it on for 5 to 10 minutes according to the manufacturer’s instructions.
  • Rinse and apply a purple conditioner if desired.


Remember that this is a general step-by-step.

 Each manufacturer indicates appropriate exposure times and frequency of use for their shampoos. 

That’s why I recommend you carefully read the instructions before using the shampoo to get the best results.

One last recommendation?


Most clients complain that purple shampoo can dry out the hair

washing hair with purple shampoo

Actually, your hair is most likely rough as a consequence of the bleaching process.

But if you notice that your hair is drier after using purple shampoo, include a purple mask in your hair routine.


You can use it once a week.  You’ll notice that it neutralizes the yellow undertones and also moisturizes and repairs your hair. 

Finally, alternate the purple shampoo with a sulfate-free shampoo and conditioner not to wash out the purple pigments.



The purple shampoo works as a toner after bleaching.

It’s the best option to get rid of the unwanted brassy tones without damaging the hair after bleaching.

Although it works gradually, you’ll notice that your hair is completely toned after a few washes.

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